FuelNet presents a case study on how one smart company, as part of its business development strategy, grew its market share by launching an innovative niche product unrelated to its core business.

PROBLEM: Michael Lyons, owner of Tower Publishing in Standish, Maine, was plagued with back pain. But when he visited a chiropractor, he got some surprising medical advice: lose [Read More]

There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the importance of trust in building customer loyalty for a brand, says Daniel Burrus, CEO of Burrus Research. And that can negatively impact their brand. Here’s [Read More]

Smart owners of growing businesses understand the importance of staying connected with consumers. One of the latest marketing trends is the use of Twitter, a micro-blogging Web site that has gained worldwide notoriety. The social marketing tool allows business users to immerse themselves in their industry, build brand awareness, and reach out to customers and prospects with posts (aka “tweets”) [Read More]

In tough times, even the most effective sales conversion techniques may be a hit-or-miss proposition. In fact, salespeople might feel like they’re winning (or losing) customers based purely on luck. But Joey Asher, author of How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition, says that what separates winners from losers in the selling [Read More]

Nan Moon, managing partner of the clothing retailer American Joe, uses email in a unique way to make a personal connection between customers and her company. Whenever a new customer signs up for a catalog or enters one of the company’s online contests, Moon sends a personal email to say thanks. She sends between 100 and 200 such messages per [Read More]