With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable solutions to stem sagging sales.

Not surprisingly, integrated Internet marketing has become de rigueur for generating sales leads and getting new customers. If you can improve [Read More]

When a great product isn’t selling, the salesperson is probably to blame, right? Pure myth, says Martyn Lewis, founder, president, and CEO of Market–Partners (www.market–partners.com) and author of the book Sales Wise: A Journey Through Sales and Selling. In reality, he points out, selling is only one part of a larger system, in which all aspects of the [Read More]

Word of mouth is one of the most powerful integrated marketing communication tools available to any company today, and it doesn’t cost much to harness the energy of enthusiastic cheerleaders. Here are some low–cost suggestions for building brand awareness:

If your product or service is a onetime or infrequent purchase, consider creating an alumni club. Reward past customers with a gift [Read More]

When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]

Tom Northup, author of the new book Five Hidden Mistakes CEOs Make, believes that to realize their visions of the future, successful leaders must strategically transform how their companies operate at all levels, from leadership ability and people productivity to planning processes and even the underlying culture. [Read More]