There’s a veritable ocean of products and services on the Internet right now to help growing business owners succeed. In fact, you don’t have to break the bank to improve your niche marketing results. With some time and research, you can market your business to customers and prospects for little or no money at all, says L. Drew Gerber, CEO [Read More]

In today’s tough economy, developing outstanding products and services that win over new customers and keep existing ones coming back is the key to success. The problem is, your competitors are thinking along those same lines, says Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth.” But you can outwit your rivals, he notes… [Read More]

FuelNet presents a case study on how one growing business retained customers and landed new ones by tapping into one of the latest marketing trends. [Read More]

Emails are an extension of how you present yourself. Professionals must be especially careful in this economy not to do anything that could cause employers or customers to question their competence or judgment. That means paying close attention when launching a permission-based email marketing campaign or sending a personal email. Megan Slabinski, executive director of the Creative Group, offers these [Read More]

Many companies believe they must make a choice between being “green” and being profitable. But in the book “Guerrilla Marketing Goes Green”, co-authors Jay Conrad Levinson and Shel Horowitz provide sound advice on how to marry environmentally responsible business practices with profitability. [Read More]