August issue of FuelNet Monthly explains 5 common brand-positioning mistakes to avoid
BOSTON (July 11, 2008) — Every action you take positions your brand and defines your reputation, whether you intend it to or not. For example, if your messaging says one thing and the customer experiences something else, you have brand disconnect. That positions your company as, at best, confused, and at worst, dishonest.
To help owners and managers of companies of every size create a consistent brand identity, the August issue of FuelNet Monthly reveals 5 brand-positioning no-no’s to avoid at all costs. The piece also explains why it’s critical to make branding a priority and the importance of playing into your customers’ emotions.
FuelNet Monthly is an 8-page newsletter designed to help subscribers maximize their marketing opportunities and grow their business. Each issue covers a range of relevant and timely topics, from direct mail marketing, Internet niche marketing, and consumer marketing trends to strategic communication, brand building online, and generating sales leads. Other articles in the August issue include:
- Ways to enhance customer satisfaction research
- How to survive a slumping economy
- Tips for effective pre-event marketing
- Why face-to-face trumps mass marketing
- How to reduce undeliverable mail
For more information about the August issue of FuelNet Monthly, please contact Ken Beaulieu, chief content creator, at 617.457.3901.
