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FuelNet announces the release of a free Smart Paper to help growing companies get closer to their customers and best prospects

BOSTON (September 18, 2008) – The glut of marketing messages flooding the landscape is no longer just anesthetizing consumers. It is being viewed with hostility by many recipients, who see intrusive messages as an invasion of privacy and not just a sales pitch. “In a world where consumers can do whatever they want, you need to say, ‘I value your attention. I want to borrow your attention and amaze you enough that you will let me borrow your attention the next time too,’” says Seth Godin, author of several best-selling business books and an advocate for permission-based marketing.

As marketers seek to capitalize on the latest technological advances to deliver their messages, they must develop strategies that not only grab consumers’ attention but also actively engage their interest. To help companies of every size make their marketing stand out in an environment where consumers pick and choose which messages they will allow in, FuelNet announces the release of a new free Smart Paper, 10 Effective Marketing Tips to Engage Your Customers. The free report includes actionable insights on how to:

  • Market to a customer’s lifestyle.
  • Target influential consumers.
  • Inject humor into advertising.
  • Play into customers’ emotions.
  • Get more sociable on the Web.

For more information on FuelNet, please contact Ken Beaulieu, chief content creator, at 617.457.3901. Or visit 10 Effective Marketing Tips to Engage Your Customers. to get a free copy of this new FuelNet Smart Paper.

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