May issue of FuelNet Monthly reveals fresh and provocative ways to reach customers and best prospects without a huge ad buy.
BOSTON (May 15, 2008) – Breaking through to a public that has become increasingly skeptical of advertising is foremost on marketers’ minds these days. That has led many growing companies to tap into one of the hottest consumer marketing trends: guerilla marketing. This strategic communication tactic doesn’t require a huge ad buy in traditional media; it’s about creating unusual, fresh, and provocative ways to reach customers and best prospects.
“Small businesses generally operate on a tight budget,” says Mitch Meyerson, author of Guerilla Marketing on the Front Lines. “They have to be more creative by using time, energy, and imagination rather than by just spending money.”
The May issue of FuelNet Monthly, an 8-page newsletter designed to help owners and managers of companies of every size maximize their marketing opportunities and grow their business, reveals five surefire guerilla marketing tactics that any business can put into practice. The piece also provides expert advice on what not to do as part of a guerilla marketing strategy. Other articles in the issue include:
- Four direct mail marketing response-boosting tactics to test
- How to affordably retain top talent
- Six deadly sales lead generation mistakes
- Inexpensive ways to elevate customer service
- How to make your opt-in email marketing campaigns stand out
For more information on the May issue of FuelNet Monthly, please contact Ken Beaulieu, chief content creator, at 617.457.3901.
