November issue of FuelNet Monthly explains how to grow stronger customer relationships

BOSTON (October 10, 2008) — It takes more than a quality product or service or the lowest price to turn a single customer interaction into a healthy, fruitful customer relationship. In an age when consumers are bombarded with media, they seek a relationship with an organization that truly enriches their lives. And that requires a process of continuous nurturing.

“If you want something to grow, you must feed it and care for it,” says Jim Cecil, co-founder of the Nurture Institute, in Woodbridge, N.J., which helps companies boost customer loyalty. “It’s the ultimate law of nature, as ancient as man: Feed and nourish before you harvest.”