Get Your Business Front and Center
Daily Tips
Brand Building Online
Your brand represents numerous intangible aspects of your product or service.
It is a marriage of perceptions and feelings about quality, image, and status. Because of its wide reach, the Internet is a very cost-effective way to brand. Brand building online focuses on creating in the minds of web-surfers the perception that yours is a unique product or service.
Brand Identity Marketing
The goal of brand identity marketing is to build upon the intangible, emotional connection in the mind of the loyal consumer, and your product or service. With a clear, appealing brand identity, you take the first step in generating legions of clamoring fans!
Consumer Marketing Trends
Consumer skepticism and resistance to advertising are two of the greatest challenges to marketers today. Many of the marketing strategies, techniques and tactics from the last decade no longer apply. What’s working; what’s not.
Copywriting Tips
Words drive the brain. Writing for the Internet, optimizing web pages, crafting persuasive sales presentations — they all require the skills of experienced wordsmiths. Mastering this craft is essential to effective business communications.
Customer Relationship Marketing
Customer relationship marketing aims to actively manage the relationship between your product or service and your customer. Advice to help you gain a competitive advantage.
Customer Retention Strategy
Sell her once and you’ve made a sale. Sell her twice and you’ve made a customer. Keep selling her for a lifetime and you’ll make a small fortune. Repeat business is a function of deliberate customer satisfaction programs.
Customer Satisfaction Research
Today’s most successful businesses are no longer product-based; they’ve evolved to become customer-based. Loyal, satisfied customers are key to profitability. How do you survey and measure how satisfied your customers are with your products and services?
Customer Service Tips
The secret to keeping customers is found in the services you provide that make them feel gratified. Their need to be secure, nourished and loved. Their desire for status, control, peace of mind. Their preferences for color, words, smells. All are in the unconscious mind, waiting to be gratified.
Direct Mail Marketing Tips
The direct mail landscape is fundamentally changed since 9-11. Prospects today are much more skeptical because they’re bombarded with all types of information and offers. Response rates for promotions and offers have declined dramatically. But there are still ways for your business to generate solid sales leads without breaking the bank.
Effective Sales Techniques
With competition growing at a frenetic pace, consumers are being flooded with products and images, sales pitches and gimmicks. So, what’s working today and what’s passé?
Email Marketing Tips
The relatively new medium of email offers marketers both opportunity and danger. Email marketing is unique and cost-effective, but unforgiving to those who violate its cultural taboos.
Generating Sales Leads
A “sales lead” is an inquiry from a qualified prospect who has expressed interest in the product or service you are selling. Direct mail is still the workhorse of generating sales leads.
Getting New Customers
Technology has a huge impact on the way businesses generate and act on promising sales leads. But instead of simplifying the process, the modern information age has actually made the gathering of quality leads even more difficult. How to convert “suspects” into prospects, and prospects into customers.
Guerilla Marketing Tactics
Marketing your product with a miniscule budget is a little like hacking your way through a jungle, blindfolded. Using unconventional methods to make sales requires strength, determination, agility and creativity.
Integrated Internet Marketing
Effective online advertising and marketing is a seamless communication strategy that integrates both message and graphics to boost sales and build customer loyalty.
Integrated Marketing Communication
Integrated marketing is defined as identifying your key benefits message and communicating it consistently in the entire marketing mix. The challenge most marketers face as brand builders is to develop and execute integrated marketing communications plans that increase brand awareness, recognize the wants and needs of customers, and generate sales.
Internet Niche Marketing
Online businesses that focus on small, targeted markets, and address a need for a product or service that is not being addressed by mainstream providers, can be enormously profitable, even without the benefit of economy of scale. The keys to success include finding a market that has fast-growth potential, accessible customers, and minimal competition.
Online Advertising Tips
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention! Even after more than a decade of experimentation, online advertising continues to befuddle many marketers and business owners. New ways to spread your business name online and monetize your website traffic are constantly emerging.
Strategic Communication
Communicating with a clear purpose and message requires both an effective strategy and precision execution. Strategic communication is getting the right message, through the right media, to the right audience, at the right time.