PROBLEM: For Rich Schott, owner of Chesapeake Bay Sport Fishing in Annapolis, Md. (chesapeakebaysportfishing.com), there had to be more effective target advertising techniques for his charter boat business than [Read More]

The uncertainty of the current economy has everyone a bit nervous, including your boss. But as a marketing professional, you know your organization can’t stop reaching out to customers and best prospects. That’s because they’re [Read More]

For some owners of growing businesses, the thought of generating leads at a networking event is enough to make them cringe. After all, many do not want to spend their limited free time in a [Read More]

It’s not news that customers aren’t spending. Rattled and battered by continuing economic uncertainty, they are being more careful and more cautious in their decision-making. [Read More]

The moral of the story: Every action you take positions your brand and defines your reputation. So how can a growing business proactively maintain a consistent brand image? Consider these tips: [Read More]

Bey–Lea Dairy, which delivers milk door–to–door in central New Jersey, is a cyclical business that averages just under 3,000 customers. Owner Tim Sutton says he loses 10–12 percent of his customer base every year. [Read More]

When it comes to promotional copywriting, trying too hard to be creative is a sure way to limit your creativity. Creativity is not something you do, but rather something that unfolds on its own, says [Read More]

Driving visitors to your Web site — and coaxing them into providing contact information — is one of the best tactics for generating sales leads. However, only 4–8 percent of people who click to a [Read More]

You’ve invested time and money in a general publicity and public relations campaign. You’ve done your research, crafted your key messages, pitched your story, and secured an interview. Then disaster strikes: the interview goes poorly, [Read More]

Time was when advertisers and product managers were supposed to focus on the young consumers who had not locked on to one brand. After all, those customers drove the market. But not anymore. Gone are [Read More]