Brand Identity Marketing

Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder [Read More]

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]

FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.

PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]

Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or [Read More]

The founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel on Branding and Clear Communications has established himself as a singular authority on brand management and the power of simple [Read More]

The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can [Read More]

PROBLEM: Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to increase his market share. But potential customers forgot his company’s name soon after his ads appeared and would often randomly choose [Read More]

Your personal “brand identity” may be preventing you and your company from reaching your full potential. So says Brenda Bence, author of How You Are Like Shampoo (howyouarelikeshampoo.com). [Read More]

If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]