September 10, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
Your personal “brand identity” may be preventing you and your company from reaching your full potential. So says Brenda Bence, author of How You Are Like Shampoo (howyouarelikeshampoo.com). [Read More]
June 18, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
May 13, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
As a partner in the Fancy Club, a New York design firm working in the fashion and music video industries, Kim Swift focuses much of her effort on helping clients tell a brand story. But [Read More]
May 12, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
Marketing slogans have long been a critical element in creating a corporate identity and building brand awareness. The most compelling lines deliver an electric surge to consumers — a current that stays in their minds [Read More]
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