October 22, 2009
Edited by: Ken Beaulieu in: Brand Identity Marketing
Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]
August 3, 2009
Edited by: Ken Beaulieu in: Brand Identity Marketing
FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.
PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]
May 11, 2009
Edited by: Ken Beaulieu in: Brand Identity Marketing
Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or [Read More]
March 12, 2009
Edited by: Ken Beaulieu in: Brand Identity Marketing
The founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel on Branding and Clear Communications has established himself as a singular authority on brand management and the power of simple [Read More]
October 22, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can [Read More]
October 14, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
PROBLEM: Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to increase his market share. But potential customers forgot his company’s name soon after his ads appeared and would often randomly choose [Read More]
September 10, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
Your personal “brand identity” may be preventing you and your company from reaching your full potential. So says Brenda Bence, author of How You Are Like Shampoo (howyouarelikeshampoo.com). [Read More]
June 18, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
May 13, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
As a partner in the Fancy Club, a New York design firm working in the fashion and music video industries, Kim Swift focuses much of her effort on helping clients tell a brand story. But [Read More]
May 12, 2008
Edited by: Ken Beaulieu in: Brand Identity Marketing
Marketing slogans have long been a critical element in creating a corporate identity and building brand awareness. The most compelling lines deliver an electric surge to consumers — a current that stays in their minds [Read More]
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