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Copywriting Tips

Words drive the brain. Writing for the Internet, optimizing web pages, crafting persuasive sales presentations — they all require the skills of experienced wordsmiths. Mastering this craft is essential to effective business communications.
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7 Secrets for Writing a Winning Subject Line

How to get customers and prospects to open your opt-in email marketing communications

June 25, 2008
Edited by: Ken Beaulieu in: Copywriting Tips

“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]

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