fuelNet Daily Tips
Daily Tips

Customer Relationship Marketing

Customer relationship marketing aims to actively manage the relationship between your product or service and your customer. Advice to help you gain a competitive advantage.
Features from this Topic

November 30, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

November 4, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

Moire Marketing Partners, a strategic branding and communications agency, offers these tips for building your own alumni program as part of a customer relationship marketing program. [Read More]

October 29, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

The thinking is that if you receive discounts or earn rewards, brand loyalty will follow. But the truth is, customers want to be engaged in your business. They want to help you succeed — and [Read More]

August 24, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

In the old days, sales could be approached as a matter of mathematical probability and savvy street hustling. The higher the volume of cold calls made, the more new business could be landed. That kind [Read More]

July 28, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

Trying to figure out what customer relationship management really is? You’re not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & [Read More]

July 20, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

Small businesses face a unique challenge in the recession. They generally make do with a minimum of staff, so saving costs via payroll isn’t an option. That’s why good relationship marketing is essential. The small [Read More]

June 5, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

Do your customers feel the love? Not the ho-hum, check-the-“satisfied”-box-on-the-survey kind of love. We’re talking about the kind of warm-and-fuzzies that inspire spontaneous thank-you letters. If your customers aren’t head-over-heels gaga about [Read More]

May 20, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

In challenging economic times, customer relationship building is especially important. It’s not about giving customers what you want them to have, but about giving them what they want. If your business model was developed in [Read More]

May 12, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don’t think companies care about them, as a valued customer or as a person. Businesses market and [Read More]

March 23, 2009
Edited by: Ken Beaulieu in: Customer Relationship Marketing

Farmstead Cheeses and Wines, a small retail shop inside a public market in Alameda, Calif., boasts a relaxed, down-to-earth experience that would make any visitor feel welcome. With a motto of “Relax, it’s just food,” [Read More]