Customer Relationship Marketing

While it certainly makes sense for a company to focus on its main product, Behar believes much of Starbucks’ subsequent growth and success can be attributed to the fact that it became a people-centered organization, [Read More]

From a small bank in Oklahoma that offers customers a park to relax in, complete with walking trails and a gazebo, to retail outlets that deliver highly customized music and video presentations, companies across all [Read More]

Demonstrating a genuine interest in a customer’s business, in both good times and bad, is just one of the valuable tips that Stahl offers in his book, Lessons on Leadership: The 7 Fundamental Management Skills [Read More]

Companies that develop cooperative, rather than competitive, relationships with their vendors, experts say, realize the best results — and the highest profits. [Read More]

As a marketer, I look for the silver lining. I see an opportunity to be pro-active with customer communications, perhaps even save the day with some Friend-to-Friend marketing. [Read More]

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

The Internet and wireless devices have certainly opened new lines of strategic communication between brands and their customers, but marketers need to use these integrated marketing tools judiciously. Concerns over identify theft, in addition to [Read More]

“The ones who are moving slowly are the ones who find dramatic financial revenue increases.” [Read More]

Reiman, an advertising veteran and best-selling author, has become a leading authority on thinking and relationship marketing. He founded Atlanta-based BrightHouse to help clients with their customer retention programs through a more deliberate process of [Read More]

Most businesses at least pay lip service to customer relationship building. But companies that translate slogans into a value-laden customer experience are scarcer than single guys looking for commitment. [Read More]