Customer Relationship Marketing

Farmstead Cheeses and Wines, a small retail shop inside a public market in Alameda, Calif., boasts a relaxed, down-to-earth experience that would make any visitor feel welcome. With a motto of “Relax, it’s just food,” [Read More]

If you’re trying to grow your business these days using old, costly, inefficient methods, you’re probably doomed to failure, admits Dan Adams, president of Advanced Industrial Marketing Inc. and author of New Product Blueprinting. He [Read More]

As people increasingly move online to research purchases, request information, and conduct transactions, human interaction is being replaced by points and clicks. For businesses, this is both good and bad news. [Read More]

It’s not news that customers aren’t spending. Rattled and battered by continuing economic uncertainty, they are being more careful and more cautious in their decision-making. [Read More]

Frequent news stories about unethical corporations have made consumers more suspicious than ever. They don’t have the time or the money to waste on a company that doesn’t have their best interests at heart. [Read More]

History has shown that businesses often reduce – or completely eliminate – spending on marketing and advertising during an economic slowdown. That places a premium on customer relationship building and creating a vast referral network. [Read More]

Reaching the female consumer is an art form that brands such as Starbucks, Neiman Marcus, and Target have mastered. And because of it, they’ve reaped category leadership, sales, and even a cultish customer loyalty.

Unfortunately, a [Read More]

For serious customer relationship–building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]

Every day, customers fire employees by taking their money elsewhere. It is that money, after all, that pays for employee salaries, vacations, 401(k)s, rental cars, and everything else, says best–selling author Jeffrey Fox, founder of [Read More]

Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]