Customer Relationship Marketing

I still remember spending Thursday nights as a kid watching Kung Fu, a popular 1970s television series about a Chinese-American Shaolin priest, Kwai Chang Caine, who roamed the plains of the American West looking for [Read More]

For serious customer relationship-building marketers, unlocking the key to the buying decision would be something like finding the goose that lays the golden egg. Trouble is, the goose of consumer behavior is an elusive and [Read More]

Like many of the subjects he writes about for The New Yorker, Malcolm Gladwell has become a bit of a cultural phenomenon. The best-selling author of The Tipping Point displays an uncanny ability to gather [Read More]

Back when S&H Green Stamps first introduced many Americans to the idea of a customer loyalty program, consumers were more than willing to fill up stamp-saver books in exchange for reward currency. Today, shoppers are [Read More]

At first glance, it’s difficult to imagine how Cadillac and the Rolling Stones or Wal-Mart and KISS could be similar. Yet, according to Roger Blackwell, professor of marketing at Ohio State University and coauthor of [Read More]

As founder and director of Beckwith Partners, Harry Beckwith has helped clients like Microsoft and General Motors forge the kind of lasting customer relationships every company craves. He offers these five tips for building customer [Read More]

In a Golin/Harris poll, 53 percent of the respondents said they would definitely or probably stop doing business with a company if they had concerns about trustworthiness. [Read More]

Only a decade ago, companies were judged primarily on the quality of their products and services. Now, consumers are increasingly demanding that businesses also be good corporate citizens by participating in cause-related marketing programs. [Read More]

Concerns over identify theft, in addition to the flood of surveys people receive, have made many gun-shy about providing too much personal information. The challenge is getting closer to your customers without violating their sense [Read More]

Today, shoppers are especially choosy about which clubs they’ll join and what they expect in return. This has forced marketers to create loyalty programs that break new ground without breaking the bank. [Read More]