fuelNet Daily Tips
Daily Tips

Customer Retention Strategy

Sell her once and you’ve made a sale. Sell her twice and you’ve made a customer. Keep selling her for a lifetime and you’ll make a small fortune. Repeat business is a function of deliberate customer satisfaction programs.
Features from this Topic

February 12, 2010
Edited by: Ken Beaulieu in: Customer Retention Strategy

How do you get customers to worship your brand, to go out of their way to buy from you — and only you? “When you make decisions that respect and honor customers, you will earn [Read More]

December 16, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]

October 21, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, offers these tips to keep your customer retention program strong and build long-lasting customer relationships. [Read More]

September 22, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. With the economy floundering, it’s more important than ever to keep the customers you have and [Read More]

August 10, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]

August 4, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

Shop It to Me is a free email service that notifies people when their favorite clothing items go on sale at boutiques and major retailers. The company wanted to find a way to reduce unsubscribe [Read More]

June 24, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.

PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]

June 11, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

Maintaining a successful company during challenging economic times entails thoughtful assessment of all business aspects — one of the most important being the marketing function, says Richard Steele, a course instructor at the University of [Read More]

June 1, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

One result of the economic downturn is that many experts see customer loyalty falling by the wayside as consumers strive to squeeze the most out of their scarce cash. A big challenge for businesses is [Read More]

April 29, 2009
Edited by: Ken Beaulieu in: Customer Retention Strategy

“I Googled it.” These three words have single-handedly transformed the way customers buy across every industry and sector. The ability to compare prices and products via Internet search engines, coupled with our insatiable desire for [Read More]