July 18, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
June 20, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
Today’s world is filled with savvy consumers. They know how to find the best deals. They’re up on all the latest trends. And if there’s a hot new product on the market, they don’t want [Read More]
June 12, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
According to a recent study by Lyris Inc.’s EmailLabs, many companies are not taking full advantage of the opportunity to continue a customer dialogue when a subscriber opts out of receiving promotional messages. [Read More]
May 29, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
To Frederick F. Reichheld, author of the acclaimed Loyalty Rules!, the secret to lasting business success comes down to putting customer loyalty above everything else. Here are five secrets for building customer loyalty:
1. Refuse to [Read More]
May 13, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. Studies show it can cost up to 10 times more to land a new customer than to [Read More]
May 13, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
“To build a product idea you need to understand what your customers’ needs are,” says Chris Miller, founder of Lancaster, Pa.–based Innovation Focus, which helps companies design and facilitate business development programs to foster growth. [Read More]
May 13, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
Competitive advantage is a hot buzz concept in business today, but in his book Hidden in Plain Sight, Erich Joachimsthaler makes the case that a focus on “customer advantage” is a surer path to growth. [Read More]
May 12, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
Back when S&H Green Stamps first introduced many Americans to the idea of a customer loyalty program, consumers were more than willing to fill up stamp-saver books in exchange for reward currency. Today, shoppers are [Read More]
May 12, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
A better product or a more competitive price may spur customers to take their business elsewhere, but most depart over customer service issues. In a recent consumer study conducted by UCLA, 68 percent of respondents [Read More]
May 12, 2008
Edited by: Ken Beaulieu in: Customer Retention Strategy
It seems counterintuitive. Bad profits? But Fred Reichheld, a director emeritus and fellow at Bain & Co., has a strong message for businesses that are shoring up the bottom line at the expense of customer [Read More]
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