fuelNet Daily Tips
Daily Tips

Direct Mail Marketing Tips

The direct mail landscape is fundamentally changed since 9-11. Prospects today are much more skeptical because they’re bombarded with all types of information and offers. Response rates for promotions and offers have declined dramatically. But there are still ways for your business to generate solid sales leads without breaking the bank.
Features from this Topic

November 6, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

Direct mail postcards have proven to be one of the most versatile options in direct mail marketing. With a little innovation, they can break through the clutter and deliver direct mail advertising messages to your [Read More]

October 13, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

It’s not exactly news: the Internet has changed the world. For the owner of a growing business, an online presence is an absolute must. But the Web hasn’t completely supplanted one of the oldest marketing [Read More]

July 31, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

Back in 2007, industry analyst InfoTrends predicted that high-volume digital press revenues in the U.S. would grow to $13.5 billion by 2010, from $3.5 billion in 2006. That forecast appears ahead of target, as millions [Read More]

July 21, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

Postcards continue to be one of the most versatile options in direct mail marketing. They offer a quick, affordable way to create smart, condensed direct mail campaigns, and they work just as well when combined [Read More]

May 26, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

Testing is a direct mail marketer’s secret weapon. No other means of advertising can be tested, refined, and tested again with the same mathematical precision as creative direct mail. Once you have detailed, up-to-date, customer [Read More]

May 22, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

The lousy economy has consumers clipping coupons in numbers not seen in years. According to a study by Simmons Research Bureau, 89 percent of consumers say they are more likely to use coupons in a [Read More]

April 10, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn’t with the new medium. Bob Bly, author of Bly on [Read More]

February 17, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

A creative team that’s been around the block several times can save you precious time. Dollar for dollar, these creatives also give you the most for your money. And they protect you from costly mistakes [Read More]

February 13, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct [Read More]

February 3, 2009
Edited by: Ken Beaulieu in: Direct Mail Marketing Tips

One of the worst mistakes that direct mail marketers still make is targeting the wrong prospects. The combination of search engine optimization metrics and new direct mail marketing techniques with old-fashioned common sense leads to [Read More]