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Effective Sales Techniques

With competition growing at a frenetic pace, consumers are being flooded with products and images, sales pitches and gimmicks. So, what’s working today and what’s passé?
Features from this Topic

March 9, 2010
Edited by: Ken Beaulieu in: Effective Sales Techniques

It’s a fact: salespeople are often criticized for talking too much about themselves and their product or service. They make a speech rather than having a two-way conversation. It’s one of the everyday sins salespeople [Read More]

March 1, 2010
Edited by: Ken Beaulieu in: Effective Sales Techniques

Salespeople, like Hollywood actors, put themselves on the line whenever they speak, hoping for a favorable outcome. But even the best, most experienced salesperson can use some coaching and polishing now and then, contends Patricia [Read More]

January 18, 2010
Edited by: Ken Beaulieu in: Effective Sales Techniques

Even though Cecile Rothschild’s business, Create and Associates, was doing well and she had a steady stream of prospective clients, the work was not always the best match for her design firm. Her lack of [Read More]

January 11, 2010
Edited by: Ken Beaulieu in: Effective Sales Techniques

Cutbacks and downsizing mean that salespeople are hearing “no”— or no answer at all — a lot more. That’s when a fear of rejection sets in. Many trainers teach salespeople how to lead prospects, counter [Read More]

January 8, 2010
Edited by: Ken Beaulieu in: Effective Sales Techniques

The selling profession has become increasingly important in contemporary organizations. Unfortunately, many businesses devote little time and resources to sales training. But as the recession reverses, there will be an increased need to refocus energies [Read More]

December 28, 2009
Edited by: Ken Beaulieu in: Effective Sales Techniques

The new year will provide interesting opportunities to an extent that sales professionals have not experienced since the 1980s. Here are some of the areas that will be affected. [Read More]

November 17, 2009
Edited by: Ken Beaulieu in: Effective Sales Techniques

Over the years, a number of advancements have helped sales professionals become more successful, from state-of-the-art training to technology that tracks leads and manages customer relationships more efficiently. But as the world evolves and challenges [Read More]

November 9, 2009
Edited by: Ken Beaulieu in: Effective Sales Techniques

“Without a successful sales staff, it makes it very difficult to grow a business,” Steve Fretzin, president of the search firm team discovery, points out. “As the employer, there are several simple yet critical steps [Read More]

October 15, 2009
Edited by: Ken Beaulieu in: Effective Sales Techniques

In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each one the result of detailed scientific research. Use these six principles to be more persuasive in your business [Read More]

October 8, 2009
Edited by: Ken Beaulieu in: Effective Sales Techniques

Even the most seasoned executives make blunders in the sales process that are easily correctible. Before you lose more business, Jim Lewis, CEO of Princeton Sales Partners and author of Five Deadly Sins CEOs Make [Read More]