June 25, 2008
Edited by: Ken Beaulieu in: Email Marketing Tips
“The subject line is the most important part of e-communications,” stresses Grant Johnson, president and CEO of the Brookfield, Wis.–based marketing agency Johnson Direct. “It’s the equivalent of the outer envelope in your direct mail [Read More]
June 19, 2008
Edited by: Ken Beaulieu in: Email Marketing Tips
Much has been written about companies’ increased spending on integrated Internet marketing, from search engine optimization and Webinars to podcasts, social networks, and video on demand. While these nontraditional strategic communication tactics represent smart, innovative [Read More]
May 13, 2008
Edited by: Ken Beaulieu in: Email Marketing Tips
EmailLabs surveyed more than 400 Web marketers and found that less than 20 percent include any kind of goodbye message in their unsubscribe confirmations. Worse, only 10 percent make any outreach to entice subscribers to [Read More]
May 12, 2008
Edited by: Ken Beaulieu in: Email Marketing Tips
Email is fast becoming the marketing channel of choice for most businesses — and for good reason. The Direct Marketing Association projects that email marketing ROI will hit $45.65 for every dollar spent this year. [Read More]
Would you like us to inform you when new Email Marketing Tips tips become available?
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
SEARCH
