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Generating Sales Leads

A “sales lead” is an inquiry from a qualified prospect who has expressed interest in the product or service you are selling. Direct mail is still the workhorse of generating sales leads.
Features from this Topic

January 29, 2010
Edited by: Ken Beaulieu in: Generating Sales Leads

Selling is no easy task, and in a down economy, getting people to part with their hard-earned money presents an even greater challenge. But while consumers are clenching their pocketbooks tighter, the opportunity for sales [Read More]

January 15, 2010
Edited by: Ken Beaulieu in: Generating Sales Leads

A majority of those in the selling profession are unable to close sales consistently because they fail to follow good advice and lack the proper education, according to Drew Stevens, PhD, a lead generation expert [Read More]

November 20, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

Steve Fretzin, president of Sales Results, Inc., offers these four tips for successful cold calling to help you generate sales leads. [Read More]

October 28, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

FuelNet presents a case study on how one growing business boosted sales lead generation by recharging employees’ creative batteries. [Read More]

September 29, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

In today’s competitive marketplace, sales lead generation is especially important. As a result, salespeople are finding themselves under enormous pressure to sell better and faster. According to Mahan Khalsa and Randy Illig, co-authors of Let’s [Read More]

September 25, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

Networking is a cornerstone of sales lead generation and, by extension, running a successful business. Unfortunately, many companies fail to make the most of their networking efforts, says Steve Fretzin, founder and [Read More]

July 24, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

You hear it everywhere: “Sales are down because of the economy. My customers simply aren’t buying as much.” While that’s true for many businesses, some salespeople who have the right mindset are taking advantage of [Read More]

May 1, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

Salespeople are taking a beating in today’s economic environment. Entire market segments have evaporated. Customers and companies have no money to buy and are holding back orders. Sales lead generation opportunities are fewer and farther [Read More]

April 22, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

Making 2009 the best year in sales is easier than you may think. It’s all about realizing that what you think and how you act have a far bigger impact on your success than the [Read More]

March 17, 2009
Edited by: Ken Beaulieu in: Generating Sales Leads

When it comes to sales lead generation, Alan Bayham, president of Bayham Consulting (opportunityrx.com), believes sales representatives must tailor their approaches and messages based on a buyer’s behavioral type [Read More]