August 18, 2008
Edited by: Ken Beaulieu in: Getting New Customers
The U.S. economy is built on the backs of entrepreneurs and the owners of growing businesses. That’s a fact. But there’s still a lot of moaning about the impact of national retailers and big-box chains [Read More]
August 14, 2008
Edited by: Ken Beaulieu in: Getting New Customers
Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]
August 5, 2008
Edited by: Ken Beaulieu in: Getting New Customers
The economy has seen its share of ups and downs in recent years. But as Jim Champy notes in his book Outsmart! How to Do What Your Competitors Can’t, commerce never ceases. The economy rolls [Read More]
July 16, 2008
Edited by: Ken Beaulieu in: Getting New Customers
Everywhere you turn, words like “recession” and “economic downturn” are being used to describe our economy. While there is no doubt the economy is facing some challenges, now is not the time for owners of [Read More]
July 9, 2008
Edited by: Ken Beaulieu in: Getting New Customers
Many growing businesses struggle to develop hit products or services because they guess what buyers need rather than uncover real problems that consumers will pay money to solve. So say the authors of Tuned In: [Read More]
July 3, 2008
Edited by: Ken Beaulieu in: Getting New Customers
These days, with products drowning in a sea of competition and multi-million-dollar integrated marketing communication campaigns no longer generating good return on investment, the next big idea is, ironically, the small idea. It’s a soft [Read More]
June 24, 2008
Edited by: Ken Beaulieu in: Getting New Customers
Take a good look at your favorite store on the corner. There is a 10 percent to 12 percent chance it will not be there next year, according to the Small Business Administration’s Office of [Read More]
June 4, 2008
Edited by: Ken Beaulieu in: Getting New Customers
According to a study by the New York-based marketing consulting firm WSL Strategic Retail, singles are more likely to spend money on self-indulgences, even though 70 percent of the demographic earns less than $50,000 annually. [Read More]
May 14, 2008
Edited by: Ken Beaulieu in: Getting New Customers
As part of a firm that specializes in generational lifestyle and attitudinal trends, I understand how marketers can get confused and frustrated trying to figure out what it all means for their business. [Read More]
May 14, 2008
Edited by: Ken Beaulieu in: Getting New Customers
According to the U.S. Census Bureau, 46 percent of American women are single, a number that includes the never married (29 million), divorced (13 million) and widowed (11 million). These women spend lots of money [Read More]
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