Getting New Customers

Variety is out. Virtue is in. That’s the tenet of an emerging new demographic, metrospirituals, who are replacing metrosexuals as the cutting-edge trendsetters most coveted by marketers. [Read More]

Ever since the term metrosexual became mainstream, consumer marketing trends experts have realized that American men are embracing their feminine sides — just like the nail polish–wearing, sarong-sporting soccer star David Beckham. [Read More]

PROBLEM: Bey-Lea Dairy, which delivers milk door-to-door in central New Jersey, is a cyclical business that averages just under 3,000 customers. Owner Tim Sutton says he loses 10–12 percent of his customer base every year. [Read More]

Even in the b-to-b world, customers are wary of what he calls a bait-and-switch tactic, in which providers pitch their name and their best people, while the work is in fact done by underlings and [Read More]

While there’s little doubt that freebies are an effective way to lure new customers to revenue-generating products and services, it pays to know how best to employ them in a business development plan. Here are [Read More]

Listened to any bongo flava lately? Read any manga? Enjoyed a nice, warm yerba maté? If you answered no to all of these, you need to get wise to the ways of Culture Crossers, the [Read More]

Are ads bad for dads? Traditionally, Madison Avenue has had plenty of fun at poor old dad’s expense. Commercials for all manner of products, from food to laundry detergent to automobiles, have cast fathers in [Read More]