Integrated Internet Marketing

Rob Basso, president of Advantage Payroll Services in Hicksville, N.Y., promotes his business with an impressive integrated marketing communications strategy. [Read More]

Studies show that consumers are increasingly turning to the Web for information on products and services before opening their wallets. By using a well-coordinated combination of integrated Internet marketing techniques, some of which cost nothing, [Read More]

Jim Nail, chief strategy and marketing officer at TNS Media Intelligence (tns-mi.com), says the time is now for all marketers to begin incorporating social media into their online marketing strategies. [Read More]

The best Web sites are the ones that constantly evolve. Sure, at some point a site is taken from concept to wire frame to HTML and made available online. But it should never stop there. [Read More]

With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]

One of today’s hottest consumer marketing trends, blogging, is rapidly coming of age as both a strategic communication tool and an effective sales technique. Companies, including banks, automotive firms, and entertainment conglomerates, have been developing [Read More]

Seventy percent of today’s 15-to-34-year-olds use social networking Web sites like MySpace, Facebook, and YouTube, according to Reston, Va.–based comScore, and other age groups are joining fast. [Read More]

Fact is, the Web makes commerce easier, less expensive, and much more adaptable. It’s no wonder, then, that the soothsayers saw paper catalogs going the way of the Western Union telegram. But it turns out [Read More]