Online Advertising Tips

Experts define online lead generation as the task of acquiring “qualified permission-based expressions of interest.” In other words, raised hands. [Read More]

For companies on a budget, pay per click offers a way to keep a handle on results without the larger costs typically associated with SEO. And since the results are immediate, it’s ideal for a [Read More]

Social networks, or virtual communities, are designed to help individuals with similar interests meet, socialize, and exchange information. Experts estimate there are at least 200 social networking sites operating today. [Read More]

Microsites are ideal for organizations looking to spotlight a particular new idea within an ongoing integrated marketing communications plan. [Read More]

Problem: For Rich Schott, owner of Chesapeake Bay Sport Fishing in Annapolis, Md. (chesapeakebaysportfishing.com), there had to be a better way to advertise his charter boat business than with [Read More]

Throwing money at the problem can certainly help, but it eats away at the bottom line. Instead, consider these cost-efficient online advertising tips to improve your search placement. [Read More]

The rapid growth of the Internet already has created a business landscape chockfull of winners and losers. No longer is it a matter of whether companies can choose to engage customers online. Now, their very [Read More]

Marketing through viral videos — online films that are designed to be so entertaining that customers will bookmark, download and pass them along to friends at no cost to a company i— s [Read More]