Strategic Communication

America may or may not be in a recession, but ask any leader and he or she will tell you that something is going on. Employees are afraid of their companies failing, of being downsized, [Read More]

Creating timely, high-quality content for our daily tips, FuelNet Monthly newsletter, Smart Papers, and Smart Reports is a task we take seriously at FuelNet. If the information doesn’t pass our “credibility meter” — meaning that [Read More]

In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]

How do the really successful leaders make the tough calls? It’s a question Bryn Zeckhauser and Aaron Sandoski answer in their book How the Wise Decide: The Lessons of Extraordinary Leaders (wisedecide.com). [Read More]

Forget about the revenge of the nerds. The technology elite are now called “geeks,” thank you very much, and they’ve gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but [Read More]

If asked what marketing really does, would your company’s CEO fumble around for an answer? Does he or she view marketing as a financial black hole in a business development plan, with immeasurable results and [Read More]

Drawing their conclusions from an unprecedented study of 200,000 managers and employees over a 10–year period, the authors found that, while salary is a factor in attracting and maintaining top–flight people, it is less important [Read More]

When it comes to fostering a kinder workplace environment, Quint Studer, author of Results That Last (studergroup.com), recommends that an organization develop a “Standards of Behavior” contract. [Read More]

No matter what you do or where you work — whether you’re a CEO, manager, salesperson, or junior assistant — your success in business and in life depends on your ability to influence others. Nearly [Read More]

Tom Northup, author of the new book Five Hidden Mistakes CEOs Make, believes that to realize their visions of the future, successful leaders must strategically transform how their companies operate at all levels, from leadership [Read More]