Strategic Communication

If asked what marketing really does, would your company’s CEO fumble around for an answer? Does he or she view marketing as a financial black hole in a business development plan, with immeasurable results and [Read More]

Drawing their conclusions from an unprecedented study of 200,000 managers and employees over a 10–year period, the authors found that, while salary is a factor in attracting and maintaining top–flight people, it is less important [Read More]

When it comes to fostering a kinder workplace environment, Quint Studer, author of Results That Last (studergroup.com), recommends that an organization develop a “Standards of Behavior” contract. [Read More]

No matter what you do or where you work — whether you’re a CEO, manager, salesperson, or junior assistant — your success in business and in life depends on your ability to influence others. Nearly [Read More]

Tom Northup, author of the new book Five Hidden Mistakes CEOs Make, believes that to realize their visions of the future, successful leaders must strategically transform how their companies operate at all levels, from leadership [Read More]

For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]

When Howard Behar first joined Starbucks as an executive in 1989, the company had just 28 stores, but its employee handbook spoke volumes. “Up until page 4 or 5, it never mentioned a word about [Read More]

When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]

When a company seeks to define and attain its goals, a mission statement is often at the heart of that effort. The concept may sound simple, but summing up the essence of a complex organization [Read More]

Geeks are smart, but skeptical (think Bill Gates, Mark Cuban), and savvy marketers need to approach them in the right forums, with the right messages, in the right style. Here are some ways to reach [Read More]