In today’s tough economy, it’s no longer enough to generate great ideas for your growing business. To get ahead, you have to communicate effectively to customers as part of the relationship marketing process. That means [Read More]

Every sales professional talks about referrals being one of the most successful sales techniques, but few actually pursue them. According to Jim Cross, author of Bacon & Eggs: How to be Totally Committed to Your [Read More]

Before you launch a permission-based email marketing campaign, think of your own inbox and how you sort through the clutter. If an email doesn’t immediately pique your interest, do you press the “delete” button? You’re [Read More]

Optimizing your Web site for the major search engines may seem like a daunting task, but with a general understanding of the basics, you’re well on your way to SEO success. In the b-to-b space, [Read More]

With the economy seemingly stalled, and the vaunted recovery yet to be felt on main street, growing businesses continue to scramble for ways to differentiate themselves and stand out. A guerilla marketing strategy — employing [Read More]

It’s a fact: salespeople are often criticized for talking too much about themselves and their product or service. They make a speech rather than having a two-way conversation. It’s one of the everyday sins salespeople [Read More]

What makes a brand-building campaign unsuccessful? More often than not it’s a lack of strategic planning, says David Tyreman, a brand strategy expert and founder of World Famous Company. For years, he has helped companies [Read More]

Green marketing is one of the latest retail trends. According to a survey from Environmental Leader and Watershed Publishing, 82% of companies polled plan to increase their spending on green marketing in the future, with [Read More]

If you haven’t jumped on the social media marketing (SMM) bandwagon as part of your brand-building strategy because you think it’s just a fad with no real bottom-line benefit, think again. SMM is a vital [Read More]

In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events [Read More]