The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can deliver on those brand promises to customers. Here are some tactics to consider, courtesy of Bill Lowell, founder and president of Business Development Directives (bddonline.com):

Act now to download your free copy of 10 Secrets for Successful Customer Relationship Marketing without cost or obligation.

• Hit the road with a salesperson and see what you can learn from the experience.
• Include marketing information in employee orientation programs.
• Hold training sessions that focus on internal operations and emphasize the links to marketing.
• Mention internal and external marketing successes in newsletters and Web site postings.
• Develop presentations around new initiatives that managers can share with staff.
• Turn your benefit plan into a marketing brochure.
• Promote and internally market significant achievements.
• Videotape testimonials from employees to share with new staff during the orientation process.
• Email employees a company fact of the day.
• Create a monthly contest to quiz employees on their knowledge of the organization.

Permalink: http://www.fuelnet.com/?p=525