If there’s one thing growing businesses across the country are wondering as we approach 2010, it’s how they’re going to not only survive, but thrive. To be successful, contends Cher Murphy, president of Cher Murphy PR, companies need to look at the current economy as a challenge, then find ways to overcome it.

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Running a small business involves taking risks, and there’s no time like the present to deal with those risks head-on, Murphy says. She offers these tips to meet the challenges the new year will bring:

• Focus on your core product. Rather than boost the number of product or service offerings, simply concentrate on the few that do especially well. With this approach, you will likely have less overhead and less cause for worry.

• Keep the money flowing. Failing to cover your expenses is a sure way to go out of business. You must be creative about finding ways to keep funds coming in so that you can pay your bills.

• Think green. One of the biggest business trends is going green. If your business can benefit from the growing demand for green products and services, take full advantage.

• Think locally. There is a movement right now to encourage people to think more locally in terms of their purchases. Brainstorm ways that you can tap into this latest marketing trend.

• Get social online. Using social media is a powerful way to stay connected and reach customers. Set up a Twitter and/or Facebook account, and interact with your customers.

• Get networking. You’ve probably heard this before, but networking is critical to business success. If you haven’t already, find like-minded small business owners to share ideas and collaborate on marketing efforts.

• Outsource work. Because many businesses are laying off employees, there’s a talented pool of people available to help you out on a contract basis. “Outsourcing some of the things you need to accomplish to run your business may be one of the smartest moves you can make in 2010,” Murphy points out. “It’s much more cost-effective than hiring someone, and you still get talented people who provide top-notch services. It is a win-win situation for everyone involved.”
  

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