Do you want to grow your business and profits — even in a down economy?

Savvy business owners and managers saw the current economic downturn coming, long before big Wall Street firms and banks started collapsing. You should implement strategies for business and profit growth, like other smart owners of growing businesses. Because it’s not just about surviving. Today, it’s about learning how to thrive and beat your competition. And you should start right now!

Here’s a surefire resource — FuelNet Monthly — to help you accomplish that goal. With powerful tips, tools, and advice in the four areas that are critical to business growth: marketing, sales, brand building, and customer service. And the best benefit of all? Unlike a book or seminar, FuelNet Monthly is not a onetime solution that’s easily forgotten or discarded. Regular and powerful advice for you every month in a concise, advice-packed format.

Dear Results-Focused Professional,

One of my mentors — we’ll call him Charlie — was the most energetic, innovative and motivated business executive I’ve ever known. To all appearances, he was a dynamo.

Now, like many of us, Charlie suffered from an occasional lack of self-confidence, although you would have never suspected it.

And he knew, quite honestly, that he wasn’t the smartest businessman in the world. But it didn’t show. Charlie always looked smart, confident and full of enthusiasm.

The truth is, he didn’t have any more natural enthusiasm than the next guy. In fact, he didn’t have a lot of original ideas. But Charlie had a secret system for getting new business ideas and maintaining his enthusiasm for sales and marketing.

Here’s what he did, beginning when he was a young man (back in the 1950s.)

Every week, Charlie read the business section of the Sunday newspaper and clipped all the articles about industry executives who had been promoted to positions of responsibility within their companies.

Then he would send each of them this letter and enclose a self-addressed, stamped envelope.

Now, if you received a letter like that from a young man, asking for advice on how to succeed, and enclosing a copy of the advice that the last exec sent him, would you answer it?

Well, you wouldn’t believe the letters Charlie got about how to succeed in business.

Every week in his mailbox there would be at least one letter from a proven, respected business executive with his personal advice for Charlie. Often there were half a dozen such letters.

Of course, not every executive wrote back to Charlie. But those who did provided him with plenty of valuable ideas that helped Charlie achieve his own business success.

And even more important, those letters proved to be a virtually unlimited source of inspiration to fill up Charlie’s leaky confidence bucket.

Charlie had a secret treasure-trove of wisdom and inspiration that arrived at regular intervals in the mail — and so can you.

Charlie’s secret was this: He was making deposits to his “idea” bank when nobody was looking. And at the same time, he was renewing his motivation and self-confidence.

Now you and your team can do the same.

fuelNet Monthly is chock-full of leading-edge ideas. Each month it provides you with clear and concise advice on engaging emotionally with your customers and prospects to ensure long-lasting and profitable relationships.

fuelNet Monthly will keep you — and your staff — motivated and moving toward attaining your business goals.

We call our award-winning newsletter fuelNet Monthly for a good reason. Because while fuelNet Monthly has nothing to do with the energy industry, per se, we think the word Fuel is appropriate for a marketing communications initiative.

We all work hard. Eventually, we run out of steam…need our gas tanks refilled…our batteries recharged. Pick your favorite metaphor. fuelNet Monthly fills you up with powerful and persuasive ideas that help you connect with your customers.

fuelNet Monthly is your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.

Each issue of fuelNet Monthly brings you exclusive interviews with business leaders who matter. They spill the beans on little-known, highly effective customer communications strategies that win hearts, generate sales and increase brand loyalty.

fuelNet Monthly regularly delivers the hottest, most unconventional ways for building your business by building customer relationships.

With the ongoing advice in this powerful periodical, you consistently get new and unique ways to connect with your customers and keep ahead of your competition.

You and your team can build an impressive customer loyalty program with unconventional advice from the pages of Fuel Monthly. Case studies in recent issues of fuelNet Monthly include:

• How to create meaningful customer dialogues that translate to more business and profits.
• How to ensure that customers aren’t annoyed by your messages.
• How to get valuable customer feedback on your relationship-building efforts.
• How to shore up your market position with little-known, rarely used communication tactics.
• How to fully connect with customers for maximum effect.
• How to deliver service that delights customers and ensures their loyalty.

Discover who’s winning the customer communications race — and how — in fuelNet Monthly.

Make no mistake about it. Effective customer communications strategies result in big payoffs that boost the bottom line.

And only fuelNet Monthly reports on the finely tuned and expertly executed programs that connect with customers in very powerful ways to quickly deliver more business and greater profits.

The success stories in fuelNet Monthly are the real deal.

Take the case of Absolut Vodka. fuelNet Monthly told readers exactly how Absolut successfully unveiled a new vodka flavor in a very competitive marketplace by connecting with a key “customer” — the media.

By tailoring their campaign to the influential press, Absolut ultimately reached more potential buyers.

Now consider the case of Best Buy. fuelNet Monthly explained how the consumer electronics giant — facing fierce competition from the likes of Wal-Mart and Dell — hunkered down to examine its profit drivers.

What Best Buy discovered sparked a new customer communication strategy that is focused almost entirely on multiplying profits and dropping unprofitable customers.

The result? The new strategy is clobbering their old methods.

In fuelNet Monthly, you’ll also discover how Dunkin’ Donuts employed the “Couch-to-Cash-Register” strategy.

And how the Nissan Motor Company nearly doubled the initial expected response to a new-model car.

And how 1-800-FLOWERS.com tripled online orders with a customer contest strategy. Tripled!

Discover these valuable customer communications strategies completely risk-free

fuelNet Monthly is not the typical business publication — dry, uninspiring and lifeless. Just the opposite.

fuelNet Monthly is original material, authoritatively researched, presented in a direct and passionate way. It’s fun, entertaining, concise and easy to read.

Published bi-monthly by The Pohly Company, fuelNet Monthly is a leading voice in the communications industry, providing clear and concise advice on engaging emotionally with customers and prospects to ensure long-lasting and profitable relationships.

If you want to discover unconventional strategies for connecting with customers, fuelNet Monthly is loaded with real-life, best-practice examples, gleaned from probing personal interviews with business leaders on what works and what doesn’t.

So here’s the Big Promise: fuelNet Monthly will overwhelm you with new and useful information — in detail — that will pave the way to your success and profitability with effective customer communication programs.

And here’s our (hopefully) irresistible offer:

With my sincere best wishes for your continued success,

Bill Dugan
Vice President/General Manager
FuelNet

P.S. Remember, there’s absolutely no risk. If fuelNet Monthly disappoints or you are not completely satisfied, we will refund every penny of your money.

No arguments. No hard feelings.

That’s more than a guarantee, that’s a promise.

P.P.S. One of the lessons old Charlie learned was to be decisive. When he got a great idea, he didn’t waste any time. He acted immediately.

If Charlie had been offered a chance to get all the fresh, informative, inspiring, and profit-making strategies we publish in fuelNet Monthly, he would have signed up without a moment’s hesitation.

I’ll bet you know a good thing when you see it, too.