Consumer marketing trends is the study of the buying behaviors and habits of individual people or families, – not of businesses.

The exercise of studying and analyzing consumer marketing trends is part of an overall marketing strategy that (1) identifies customers, (2) defines the products or services that these customers want, then (3) develops and (4) sells and (5) distributes these products or services to the customers, all based on evidence of their past consumption habits and predictions about their future buying behaviors.

The study of consumer marketing trends is fundamental to identifying, anticipating and fulfilling customer requirements both efficiently and profitably.