The truth and taboos about direct mail marketing

Do you know which of these five statements is a myth, a lie, a misrepresentation, an inaccurate assertion and a fact?

• Nobody likes to receive direct mail advertising.
• Nobody reads direct mail advertising.
• Direct mail marketing doesn’t work.
• Direct mail marketing is a bad business investment.
• Most people read their mail over a trash can.

Now you can get Direct Mail Marketing Tips That Really Work from The Fuel Network and discover how to make direct mail marketing part of your sales promotion strategy.

The surprising answers to our quiz: Open your mind to direct mail marketing and you could open up a new world of possibilities for increased sales and profits.

• #1. Nobody likes to get direct mail.
  
  • This is a misrepresentation. An accurate statement is that 67 percent of respondents like getting mail about new products from companies they do business with, according to a study by the Rochester Institute of Technology Printing Industry Center.
• #2. Nobody reads direct mail advertising.
  • This is really a lie. It’s frequently perpetuated by failed advertisers who haven’t mastered the little-known direct mail marketing tips and techniques that are proven to increase sales and profits.
  • The truth is, 38 percent of households found direct mail pieces interesting, according to a 2006 survey by the U.S. Postal Service.
• #3. Direct mail marketing doesn’t work.
  • This is a myth. Direct mail marketing is responsible for generating sales for thousands of businesses and industries.
  • Example: Sixty-one percent of adults said they would be likely to use an ad mailed to their home for choosing a table service restaurant, according to the National Restaurant Association 2007 Industry Forecast.
• #4. Direct mail marketing is a bad business investment.
  • This is a wholly untrue assertion. The reality is, U.S. advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1, according to the Direct Marketing Association.
• #5. Most people read their mail over a trash can.
  • It’s a fact: Seventy-eight percent of people read their mail over a trash can, according to a survey by the U.S. Postal Service and the Direct Marketing Association. So your direct mail must stand out, in order to be effective. Otherwise, it’s likely to get discarded — unopened or unread.

It’s also a fact that many direct mail marketing tips and techniques are outmoded, ineffective and downright bogus. So the strategies and methods that succeeded in another era don’t necessarily work today.

How to get all the customers you’ll ever need using today’s proven direct mail marketing techniques

Do you think that direct mail marketing can’t produce results for your business? Think again.

Here are just a few of the thousands of products and services that are being sold today via direct mail marketing:

• Accounting services
• Adoption services
• Alpaca ranching
• Asphalt and concrete
• Automobiles
• Banking services
• Brownies
• Business opportunities
• Candy
• Cell phones
• Cemetery plots
• Cheesecake
• Cigars
• Clambakes
• Computer software
• Construction equipment
• Cosmetics
• Credit cards
• Cruise lines
• Defibrillators
• Dry cleaning
• Electrician services
• Environment clean-up
• Exercise equipment
• Exotic birds
• Exotic cars
• Gypsum wallboard
• Hair restoration
• Hearing aids
• Home mortgages
• Insurance
• Jewelry
• Legal services
• Lobsters
• Mortuary supplies
• Pecans
• Personal computers
• Pets
• Pharmaceuticals
• Pizza
• Pleasure boats
• Plumbing services
• Pre-paid funeral services
• Publications
• Radon remediation
• Real estate
• Seminars
• Smoked fish
• Strawberries
• Thoroughbred horses
• Tropical fish
• Truck towing
• Vacation destinations
• Wedding photography
• Wheel chairs

Now you can get the answers to your most pressing questions and discover whether direct mail marketing is right for your business.

In Direct Mail Marketing Tips That Really Work, we reveal today’s best-kept secrets of successful direct mail marketing. And the good news is, they are relatively easy to replicate in your business.

Finally, a practical, step-by-step, easy-to-read roadmap to direct mail marketing … with a 100 percent guarantee!

Direct Mail Marketing Tips That Really Work is published in the Adobe Acrobat Portable Document Format for easy viewing. You can read it on a PC or a Mac, or print it out in hard copy for your convenience.

You could be reading Direct Mail Marketing Tips That Really Work in just moments from now, and planning your new direct mail marketing strategy — risk free.

Here is just a sample of what you’ll discover in Direct Mail Marketing Tips That Really Work:

• The basics of one-on-one and customer relationship marketing.
• The importance of creating integrated communications.
• How to formulate a strategic direct mail marketing plan.
• How to develop a message strategy.
• The fundamentals of database marketing.
• Understanding mailing lists.
• Creating an irresistible offer.
• Implementing a global direct marketing campaign.
• Business-to-business vs. business-to-consumer techniques.
• The art of copywriting and written communication.
• How to test variable offers, prices and timing.
• Controlling costs and using outside services.
• Creating direct mail packages.
• The importance of creative direction and graphic design.
• Acquiring and using marketing intelligence.
• The mathematics and metrics of measuring results.
• Using direct mail for marketing research.

All this comes to you with our ironclad, money-back, satisfaction guarantee. That means at any time during the next 12 months, if you’re dissatisfied in any way with Direct Mail Marketing Tips That Really Work, you can get your money cheerfully refunded.

If you’re not absolutely convinced you received full value for your investment, simply write to me, and I’ll send you a prompt refund of your entire purchase price.

No strings attached. No hassles. You have my word on it.

I urge you to download Direct Mail Marketing Tips That Really Work right now and begin profiting from its practical advice immediately.

Do it right now (click on the link below). Or order by calling toll-free 866.650.9807, Monday – Friday, 9 a.m. – 4:30 p.m., Eastern time..

With my sincere best wishes for your continued success,

Bill Dugan
Vice President/General Manager
FuelNet

P.S. Remember, if Direct Mail Marketing Tips That Really Work is not everything that we say it is and you are not completely satisfied with it, we will refund every penny of your money with no questions asked.

And that’s the truth.