When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]

When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]

Look, up in the sky! It’s a bird! It’s a plane! It’s a … baby?

That’s the typical reaction of Boston Red Sox fans to a 5,000-square-foot sky banner that often flies over Fenway Park. It [Read More]

The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]

A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:

1. Change it up. If you want visitors to return to your site, you must [Read More]

Only a decade ago, companies were judged primarily on the quality of their products and services. Now, consumers are increasingly demanding that businesses also be good corporate citizens by participating in cause-related marketing.

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If you want to watch the latest news report on Sun Microsystems, you need not turn on a television. A few years ago, the press area of Sun’s Web site (sun.feedroom.com) was revamped to look [Read More]

For years, when marketers broached the subject of audio branding, the discussion centered on commercial jingles — those catchy ditties that have helped companies deliver brand messages in an engaging, tuneful way. But these days, [Read More]

Direct response television (DRTV), once a yell-and-sell arena for hawking Ginsu knives, the ThighMaster and other unusual products, has become an integral part of the integrated marketing communications mix for the likes of American Express, [Read More]

For multinational corporations such as GE, a commitment to the environment is a huge undertaking, both in terms of money and time. But small and midsize companies can find easier ways to jump on the [Read More]