Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]

Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]

Digital video brings sight, sound, and motion to the Internet experience. Thanks to high-speed Internet access and video compression techniques, the use of digital video is now widespread and increasingly popular among consumers who frequent [Read More]

A blog, or web log, is an easily updatable Web tool. Consumers use them as online personal diaries. Companies are learning to leverage this casual communication process to provide constant updates to interested consumers and [Read More]

With online search established as a shopping tool, SEO has become a core strategic communication tactic for any business with an Internet presence. As much as 80 percent of Web traffic now starts at a [Read More]

Since emails are often glossed over, podcasts have become the next-generation customer newsletter — a way to present engaging content without making a direct sales pitch. [Read More]

Issues aside, email has evolved into one of the most powerful, cost-effective marketing channels. [Read More]

Experts define online lead generation as the task of acquiring “qualified permission-based expressions of interest.” In other words, raised hands. [Read More]

For companies on a budget, pay per click offers a way to keep a handle on results without the larger costs typically associated with SEO. And since the results are immediate, it’s ideal for a [Read More]