Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]

FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]

If you don’t know how to harness the power of social networking, you can be left out in the cold, says Steve Fretzin, founder and president of Sales Results Inc., a national sales training company [Read More]

Drama Queen Entertainment, an independent film company in New York, faced a challenge publicizing its feature film, Tricks. For starters, the audience for indie films is not large, and there’s no studio marketing machine behind [Read More]

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

PROBLEM: [Read More]

When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them, and they make sure their [Read More]

Online advertising is no longer a sideshow of the marketing industry. Brands rise and fall on marketers’ ability to manage the virtual space. [Read More]

When it comes to Internet advertising, the reasons why some ads are more effective than others remains somewhat of a mystery. Debra Harrsch, CEO of Brandwidth [Read More]

Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]

Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]