Internet search engines are like a great PR firm: they can make your business look awfully good. But to achieve a top ranking on Google, for example, you must understand how to optimize your Web. [Read More]

FuelNet presents a case study on how one growing business improved its visibility on the search engines to boost the ROI of its Internet advertising. [Read More]

FuelNet presents a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

PROBLEM: [Read More]

You’ve got a great team in place, and a great product or service to offer. Your customers are loyal and satisfied, and you’re confident they’re spreading the good word to their friends. If you’ve got [Read More]

Keeping employees productive is hard work, especially if the workplace is stressful or personnel feel undervalued. To improve productivity, say psychologists Dr. Donna LaMar and Betsy Laney, cofounders of The Farm, you need to keep [Read More]

When Lisa Skriloff, president of New York–based Multicultural Marketing Resources, wanted to attract businesses interested in marketing services as part of a niche marketing effort, she launched a group on LinkedIn, the popular social network. [Read More]

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]

When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them, and they make sure their [Read More]

Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer’s heart is through a more targeted approach. “The key to [Read More]

It doesn’t take profound thinking to grow a business. According to pioneering online marketer Mark Joyner, simple concepts that turn steps in the purchasing process into opportunities have powered the growth of empires. [Read More]