Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. To help clear up the confusion, Joe Plummer, chief research officer of the Advertising Research Foundation (ARF) and [Read More]
The best Web sites are the ones that constantly evolve. Sure, at some point a site is taken from concept to wire frame to HTML and made available online. But it should never stop there. [Read More]
Traditional phone companies pioneered the directory concept, but it is now used by businesses in many industries to reach a target market, including specific ethnic and demographic groups and neighborhoods. There are now thousands of [Read More]
With the downturn in the economy encompassing nearly every aspect of our lives, growing businesses are feeling the pinch. Many companies have slashed their marketing budgets significantly this year and are hunting for cost–effective, measurable [Read More]
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
One of today’s hottest consumer marketing trends, blogging, is rapidly coming of age as both a strategic communication tool and an effective sales technique. Companies, including banks, automotive firms, and entertainment conglomerates, have been developing [Read More]
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
Even after a decade’s worth of experimentation, online advertising continues to befuddle many marketers and business owners. [Read More]
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
