The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]

They’re everywhere. No longer a flourish seen only on the fringes of society, tattoos are showing up in unexpected places — on unexpected people. These anatomical imprints, says strategic brand management expert Karen Post, are [Read More]

A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:

1. Change it up. If you want visitors to return to your site, you must [Read More]

As a partner in the Fancy Club, a New York design firm working in the fashion and music video industries, Kim Swift focuses much of her effort on helping clients tell a brand story. But [Read More]

In his book According to Kotler, Philip Kotler, a professor of international marketing at Northwestern University’s Kellogg School of Management, employs a question-and-answer format to plow through clearly organized sections and subsections of information on [Read More]

In today’s fast-paced world, many business owners view their customers as widgets on an assembly line. They move them through the line, take their money, and make way for the next one. That is no [Read More]

In a world of knockoffs, counterfeits, and pirated intellectual property, consumers are hyperaware of fakes. And their nose for the ersatz isn’t limited to the purchase; it extends to the entire marketplace experience. Whether they’re [Read More]

Marketing slogans have long been a critical element in creating a corporate identity and building brand awareness. The most compelling lines deliver an electric surge to consumers — a current that stays in their minds [Read More]

Testimonials from existing customers can be a powerful force on your Web site, provided you use them correctly. A survey by A.C. Nielsen found that 78 percent of respondents view recommendations from other consumers as [Read More]

Many growing businesses focus on optimizing their Web site for Internet searches but do little about optimizing it to encourage visitors to take a desired action. Getting buyers to your doorstep is only part of [Read More]