There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the [Read More]

Regardless of how consumers enter your Web site, there is one smart way to ensure that your brand leaves a positive impression: create unique landing pages for different audiences. Landing pages are designed specifically to [Read More]

As part of its brand-building efforts, New Jersey–based Rockn’ Joe Coffeehouse and Bistro distributes free VIP cards to local business owners, which gets them a discount on a cup of coffee. “When their customers see [Read More]

A crisp new dress shirt is not going to make you stand out on a busy intersection in Manhattan — you’re just another face in the crowd. The same can be said for a growing [Read More]

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand [Read More]

Most business owners are aware they need a mission as part of a brand-building strategy, but having one doesn’t guarantee success. In fact, many mission statements have been wordsmithed by marketing departments and vetted by [Read More]

FuelNet presents a case study on how one smart growing business, in an effort to boost its brand identity and inspire customer loyalty, improved its waiting-room experience. [Read More]

Trade shows might seem quaintly old-fashioned, but they can be a highly effective brand-building tactic in a down economy. Upsides include an audience that is prequalified to have interest in your business, and the opportunity [Read More]

Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign [Read More]

One in four growing businesses feels threatened by the tough economy, according to a survey by the National Federation of Independent Business. But when the going gets tough, the tough get … marketing, says Lorrie [Read More]