Developing a brand’s image to strengthen an existing (or new) product or corporate identity.
Content tagged “brand building”
Are You Reaching All of Your Customers?
Tuesday, July 15th, 2008
Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]
Wake Up to Customer Reviews
Monday, July 14th, 2008
Thirty–six years ago, astronomer Frank Drake sent humankind’s first deliberate communication to our interstellar neighbors. We’re still waiting for a reply. Marketers have it so much easier: They need only browse the Web to catch [Read More]
Sell Through the Tough Times
Monday, July 7th, 2008
Heroes are not made when life is easy. That’s the philosophy salespeople — particularly in the building industry — should take to heart in a challenging economy, says Rick Davis, president of Chicago-based Building Leaders [Read More]
Define Your Brand
Wednesday, June 18th, 2008
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
How to Beat the Competition
Friday, June 6th, 2008
Ask most businesspeople how Alpha companies — businesses that dominate their industry or product category — earn top-dog position, and they’ll probably list things like competitive pricing, customer service, quality products, being the first to [Read More]
7 Secrets for Driving Business to Your Web Site
Monday, June 2nd, 2008
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
What’s Your Unique Value Proposition?
Thursday, May 22nd, 2008
The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]
5 Don’ts for Building a Brand
Wednesday, May 21st, 2008
They’re everywhere. No longer a flourish seen only on the fringes of society, tattoos are showing up in unexpected places — on unexpected people. These anatomical imprints, says strategic brand management expert Karen Post, are [Read More]
4 Ways to Make Your Web Site Sticky
Thursday, May 15th, 2008
A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:
- Change it up. If you want visitors to return to your site, you must [Read More]
Popular Tags
advertising online
advertising tips
brand building
brand building online
brand building strategy
brand communication strategy
brand management
brand positioning strategy
brand strategy
building brand
building brand awareness
building customer loyalty
building customer loyalty for a brand
business development plan
business development strategy
cause related marketing
client relationship management
client relationships
Consumer marketing trends
copywriting
copywriting tips
customer relationship
customer relationship marketing
customer relationships
customer retention strategy
customer satisfaction research
customer service tips
direct mail
direct mail marketing
direct mail marketing tips
direct marketing
getting new customers
integrated internet marketing
integrated marketing
integrated marketing communication
integrated marketing communications
internet niche marketing
marketing online
Online Advertising
online advertising tips
online marketing
relationship marketing
strategic communication
tips for effective online advertising
Website advertising
Get answers to your most pressing marketing questions in fuelNet Monthly, your one-stop resource for effective communications strategies that result in secure, long-lasting customer relationships.
Yes! Please start my subscription to fuelNet Monthly. If I pay now, you'll send my free copy of Fuel for the Fire, a collection of essays from your award-winning newsletter on customer communication strategies. I understand that I can review everything risk-free. If I don't profit from the advice in fuelNet Monthly, you'll refund the entire subscription fee. I'll keep Fuel for the Fire and have no further obligation. On that basis, here's my order.
.
