Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

In her book Customer Inspired Marketing: Change the Game and Become the Brand They Really Love, Aubyn Thomas reveals eight steps to make your brand-building strategy more customer-centric [Read More]

Emily Haunz, director and senior strategist for Hyperquake, offers these simple truths to help you build your brand on the internet. [Read More]

Founder of The Cult Branding Company BJ Bueno has developed a suite of key recommendations and guidelines for businesses seeking to create and establish a successful brand strategy. Here are some of them. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]