What makes a brand-building campaign unsuccessful? More often than not it’s a lack of strategic planning, says David Tyreman, a brand strategy expert and founder of World Famous Company. For years, he has helped companies [Read More]

If you haven’t jumped on the social media marketing (SMM) bandwagon as part of your brand-building strategy because you think it’s just a fad with no real bottom-line benefit, think again. SMM is a vital [Read More]

Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: [Read More]

Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder [Read More]

Companies want to achieve results when embarking on a branding, marketing, and advertising campaign, especially in today’s rough economic climate. But creating the “it’ factor that draws customers in requires a highly strategic approach. The [Read More]

Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

FuelNet presents a case study on how a smart brand-building campaign helped a Chicago-area hospital attract more patients with private insurance. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

In her book Customer Inspired Marketing: Change the Game and Become the Brand They Really Love, Aubyn Thomas reveals eight steps to make your brand-building strategy more customer-centric [Read More]