When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]

The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]

They’re everywhere. No longer a flourish seen only on the fringes of society, tattoos are showing up in unexpected places — on unexpected people. These anatomical imprints, says strategic brand management expert Karen Post, are [Read More]

A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:

1. Change it up. If you want visitors to return to your site, you must [Read More]

Why would consumers buy your brand? Ask the average business owner or salesperson that question and you’ll probably get a blank stare. That’s because they are not taught to understand the mind-set and motives of [Read More]

Why does it take so long to get from initial pitch to signed, sealed, and delivered? Maybe it’s because your best marketing and business development efforts are out of sync with the way the real [Read More]

Marketing and sales can often seem like siblings: They live under the same roof, but are constantly at loggerheads. This can force company executives into the uncomfortable role of peacekeeper — always a challenge. [Read More]

As a partner in the Fancy Club, a New York design firm working in the fashion and music video industries, Kim Swift focuses much of her effort on helping clients tell a brand story. But [Read More]

In his book According to Kotler, Philip Kotler, a professor of international marketing at Northwestern University’s Kellogg School of Management, employs a question-and-answer format to plow through clearly organized sections and subsections of information on [Read More]