Emily Haunz, director and senior strategist for Hyperquake, offers these simple truths to help you build your brand on the internet. [Read More]

Founder of The Cult Branding Company BJ Bueno has developed a suite of key recommendations and guidelines for businesses seeking to create and establish a successful brand strategy. Here are some of them. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]

When asked what they do for a living, most people state their job title: “I’m the president of a bank.” “I’m a consultant.” “I’m a professional speaker.” So what? The same can be said for [Read More]

Although scores of businesses wounded or simply frightened by the economic downturn have slashed their marketing budgets, press releases remain a critical component of any brand-building effort. “Smart business leaders are not retreating to their [Read More]

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]

FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.

PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]