Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

With the economy now officially acknowledged to be in a recession, many growing businesses are being forced to tighten their purse strings and take a closer look at their budgets, including marketing. [Read More]

When it comes to business, the Internet has become the great equalizer, a place where even a small retailer can successfully compete with large multinational corporations half a world away. [Read More]

Radical changes in buyer behavior, fueled by the ever-increasing demands on people’s time, are significantly altering how companies engage with customers and prospects. With traditional forms of advertising becoming increasingly ineffective for brand-building, content marketing [Read More]

Ask most businesspeople how alpha companies — businesses that dominate their industry or product category — earn top-dog position, and they’ll probably list things like competitive pricing, customer service, quality products, being the first to [Read More]

A brand communication strategy is essential, and over the past decade especially, it’s been a well-hyped trend for businesses large and small. But here’s the irreverent truth: The branding craze is also a gimmick and [Read More]

Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]