The outward expression of the brand, including its name and visual appearance. It symbolizes the brand’s differentiation from competitors.
Content tagged “brand identity”
Two Personal Branding Myths Dispelled
Wednesday, September 10th, 2008
Your personal “brand identity” may be preventing you and your company from reaching your full potential. So says Brenda Bence, author of How You Are Like Shampoo (howyouarelikeshampoo.com). [Read More]
Start-Up Selling 101
Friday, August 22nd, 2008
Nothing matters in business more than selling. Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, create their brand identity, and [Read More]
Brand-Positioning Mistakes to Avoid
Wednesday, July 30th, 2008
Every action you take positions your brand and defines your reputation, whether you intend it to or not. So how can a growing business proactively maintain a consistent brand identity both offline and online without [Read More]
Define Your Brand
Wednesday, June 18th, 2008
If you look around your home or office, chances are you’ll see a product that has been influenced by Alan Siegel. Founder of the New York–based strategic branding company Siegel+Gale and author of Alan Siegel [Read More]
Boost Your Brand Identity
Tuesday, May 13th, 2008
As a partner in the Fancy Club, a New York design firm working in the fashion and music video industries, Kim Swift focuses much of her effort on helping clients tell a brand story. But [Read More]
The Power of a Great One Liner
Monday, May 12th, 2008
Marketing slogans have long been a critical element in creating a corporate identity and building brand awareness. The most compelling lines deliver an electric surge to consumers — a current that stays in their minds [Read More]
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