Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder [Read More]

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the [Read More]

FuelNet presents a case study on how one smart business doubled sales through a comprehensive rebranding effort.

PROBLEM: Effective brand building can make a big difference for any business, but especially one that’s struggling to stand [Read More]

Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or [Read More]

FuelNet presents a case study on how one smart growing business, in an effort to boost its brand identity and inspire customer loyalty, improved its waiting-room experience. [Read More]

Marketing used to be fairly straightforward: Throw money at advertising to influence people to buy your products and services. If your campaign was decent, the resulting sales outweighed the cost of advertising. If your campaign [Read More]

Many growing businesses choose a name that sounds great but lacks the strategy to support a solid brand within the marketplace. Choosing the wrong name can negatively affect not only a brand-building strategy, but current [Read More]

Web sites don’t last forever. Even if your site is optimized for the current vision of your business, you can’t accurately account for the future. Eventually, you’ll have to make some changes as part of [Read More]

The lack of a comprehensive internal corporate identity marketing strategy can undercut otherwise successful hiring strategies and thwart business growth. Make sure your employees know what your organization stands for and promises, so they can [Read More]

PROBLEM: Kerry Lauricella, owner of Lauricella Construction Company in New Orleans, wanted to increase his market share. But potential customers forgot his company’s name soon after his ads appeared and would often randomly choose [Read More]