Web sites don’t last forever. Even if your site is optimized for the current vision of your business, you can’t accurately account for the future. Eventually, you’ll have to make some changes as part of [Read More]

According to the Census Bureau, the U.S. female population is more than 153 million. And in a majority of homes, a woman is responsible for all purchasing decisions. Failing to tap into this customer base [Read More]

With the economy now officially acknowledged to be in a recession, many growing businesses are being forced to tighten their purse strings and take a closer look at their budgets, including marketing. [Read More]

The moral of the story: Every action you take positions your brand and defines your reputation. So how can a growing business proactively maintain a consistent brand image? Consider these tips: [Read More]

When it comes to business, the Internet has become the great equalizer, a place where even a small retailer can successfully compete with large multinational corporations half a world away. [Read More]

Radical changes in buyer behavior, fueled by the ever-increasing demands on people’s time, are significantly altering how companies engage with customers and prospects. With traditional forms of advertising becoming increasingly ineffective for brand-building, content marketing [Read More]

Ask most businesspeople how alpha companies — businesses that dominate their industry or product category — earn top-dog position, and they’ll probably list things like competitive pricing, customer service, quality products, being the first to [Read More]

A brand communication strategy is essential, and over the past decade especially, it’s been a well-hyped trend for businesses large and small. But here’s the irreverent truth: The branding craze is also a gimmick and [Read More]

Every action you take positions your brand and defines your reputation, whether you intend it to or not. So how can a growing business proactively maintain a consistent brand identity both offline and online without [Read More]

Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]