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Content tagged “building brand equity”

Make a Connection

Thursday, January 7th, 2010

Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Boost Your Personal Brand

Monday, December 21st, 2009

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

Show Your Creativity

Monday, December 7th, 2009

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

Information Marketing

Monday, October 26th, 2009

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

Be the Center of Attention

Thursday, September 10th, 2009

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]

Worth Repeating

Monday, August 31st, 2009

When asked what they do for a living, most people state their job title: “I’m the president of a bank.” “I’m a consultant.” “I’m a professional speaker.” So what? The same can be said for [Read More]

Keep the News Flowing

Thursday, August 27th, 2009

Although scores of businesses wounded or simply frightened by the economic downturn have slashed their marketing budgets, press releases remain a critical component of any brand-building effort. “Smart business leaders are not retreating to their [Read More]

Leave a Positive Impression

Monday, August 17th, 2009

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]

Time to Rebrand?

Thursday, August 13th, 2009

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]

Keep Their Interest

Thursday, July 16th, 2009

When it comes to building brand awareness, a newsletter with valuable content can help strengthen the relationship between you and your customers. It’s also a dependable way to drive customers to your site and give [Read More]

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