Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]

When asked what they do for a living, most people state their job title: “I’m the president of a bank.” “I’m a consultant.” “I’m a professional speaker.” So what? The same can be said for [Read More]

Although scores of businesses wounded or simply frightened by the economic downturn have slashed their marketing budgets, press releases remain a critical component of any brand-building effort. “Smart business leaders are not retreating to their [Read More]

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., [Read More]

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]

When it comes to building brand awareness, a newsletter with valuable content can help strengthen the relationship between you and your customers. It’s also a dependable way to drive customers to your site and give [Read More]