When it comes to business, the Internet has become the great equalizer, a place where even a small retailer can successfully compete with large multinational corporations half a world away. [Read More]
Your personal “brand identity” may be preventing you and your company from reaching your full potential. So says Brenda Bence, author of How You Are Like Shampoo (howyouarelikeshampoo.com). [Read More]
Every action you take positions your brand and defines your reputation, whether you intend it to or not. So how can a growing business proactively maintain a consistent brand identity both offline and online without [Read More]
When it comes to building brand equity with customers, Tisch says, companies must embrace new strategic communication tools and deliver deeply rewarding experiences. [Read More]
When it comes to niche marketing, don’t focus solely on search engines to bring customers to your Web site. You want information about your site to appear any place on the Internet where a large [Read More]
The secret to niche marketing on the Internet is finding the right crevice — that is, the most appropriate product or service to fill a universal need. [Read More]
A “sticky” Web site is one that people return to it often. Here are four proven ways to increase your site’s stickiness:
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. Studies show it can cost up to 10 times more to land a new customer than to [Read More]
“To build a product idea you need to understand what your customers’ needs are,” says Chris Miller, founder of Lancaster, Pa.–based Innovation Focus, which helps companies design and facilitate business development programs to foster growth. [Read More]
Competitive advantage is a hot buzz concept in business today, but in his book Hidden in Plain Sight, Erich Joachimsthaler makes the case that a focus on “customer advantage” is a surer path to growth. [Read More]
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