Brand building is just as important for small companies as it is for large corporations. Discover the 5 pillars of savvy brand building. [Read More]

Brenda Bence, author of How You Are Like Shampoo, offers these four tips for boosting your personal brand strategy. [Read More]

Here are five tips for generating publicity for your business and building customer loyalty for a brand. [Read More]

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. [Read More]

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of [Read More]

Although scores of businesses wounded or simply frightened by the economic downturn have slashed their marketing budgets, press releases remain a critical component of any brand-building effort. “Smart business leaders are not retreating to their [Read More]

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. [Read More]

When it comes to building brand awareness, a newsletter with valuable content can help strengthen the relationship between you and your customers. It’s also a dependable way to drive customers to your site and give [Read More]

There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the [Read More]

Regardless of how consumers enter your Web site, there is one smart way to ensure that your brand leaves a positive impression: create unique landing pages for different audiences. Landing pages are designed specifically to [Read More]