Getting visitors to take the action you want, whether it’s buying a product or signing up for a free newsletter, depends in large part on your credibility. Your entire Web site is an exercise in [Read More]
MindValley Labs, an Internet marketing firm, discovered the many benefits of building relationships with online customers, treating them like friends, and speaking to them in a familiar language. The company sends out a biweekly newsletter [Read More]
The headlines and copy on your Web site should be written as if you are speaking to a close friend. If you’re selling surfboards, for example, it may be OK to address your customers as [Read More]
Studies have shown that one in five people who find a Web site through a search engine spend 60 seconds or less on the site. Some visitors determine that the content doesn’t suit their needs, [Read More]
As Amazon or Yahoo can attest, picking a catchy name for your Web site can be a boon to business and your brand positioning strategy. The most effective names for small and growing businesses, though, [Read More]
Really Simple Syndication is a technology that distributes your press releases, blogs, and other material to users across the Internet. Here’s how it works: [Read More]
Search engine optimization (SEO) is the process of improving traffic to your Web site from search engines through targeted keywords. You could create an extensive library of books offering tips and tricks to optimize your [Read More]
There are more than 500 pay-per-click search engines that allow you to “bid” on keywords. The top three are:
Google AdWords: adwords.google.com
Yahoo Search Marketing: searchmarketing.yahoo.com
Microsoft adCenter: adcenter.microsoft.com
To power your Internet niche marketing strategy, follow these three tips
[Read More]
Can you boil your business down to one, two, or three words? You’d better if you want people to find you through Internet search engines. Selecting the appropriate keywords for your business goes hand in [Read More]
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