How do you get customers to worship your brand, to go out of their way to buy from you — and only you? “When you make decisions that respect and honor customers, you will earn [Read More]

Follow these quick tips from Randi Busse, a customer retention management specialist, to show some love to your customers or clients. They’ll love you back through customer loyalty. [Read More]

If your customers aren’t head-over-heels gaga about you, then you’ve got work to do, says Jeanne Bliss, author of Chief Customer Officer: Getting Past Lip Service to Passionate Action. She offers these quick tips for [Read More]

Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, offers these tips to keep your customer retention program strong and build long-lasting customer relationships. [Read More]

There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. With the economy floundering, it’s more important than ever to keep the customers you have and [Read More]

Given that many consumers have less disposable income than they did a year ago and are increasingly shopping on the Web, incorporating free shipping into an online customer acquisition and retention program is a great [Read More]

There is one thing every business professional, whatever industry they’re in, should be certain about: the more trust you share with someone, the more powerful the relationship. Many businesses, unfortunately, fail to think about the [Read More]

FuelNet presents a case study on how one smart growing business improved its customer retention and acquisition efforts through a recognition and rewards program for both staff and customers.

PROBLEM: Salon owner LeeAnne Sullivan doesn’t sell [Read More]

One result of the economic downturn is that many experts see customer loyalty falling by the wayside as consumers strive to squeeze the most out of their scarce cash. A big challenge for businesses is [Read More]

“I Googled it.” These three words have single-handedly transformed the way customers buy across every industry and sector. The ability to compare prices and products via Internet search engines, coupled with our insatiable desire for [Read More]