Over the next two decades, boomers will have more choices and face more complexity than any previous generation in history. Although boomers are a demanding demographic, they’re very loyal to companies that recognize and work [Read More]

Research has found that less than 50 percent of start-ups survive four years, and only 35 percent make it to seven years. Given the grim economic times, does it make financial sense to launch a [Read More]

In business, planning is vital, especially during uncertain times. Key constituencies — customers, prospects, and employees — need to receive heightened levels of information. A business development plan can serve as an excellent strategic communication [Read More]

Forget about the revenge of the nerds. The technology elite are now called “geeks,” thank you very much, and they’ve gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but [Read More]

The number of one-person households worldwide is forecast to reach 253.8 million by 2020, up from 202.6 million in 2006, making it the fastest-growing household group, according to the Chicago-based business intelligence firm Euromonitor International. [Read More]

If asked what marketing really does, would your company’s CEO fumble around for an answer? Does he or she view marketing as a financial black hole in a business development plan, with immeasurable results and [Read More]

The U.S. economy is built on the backs of entrepreneurs and the owners of growing businesses. That’s a fact. But there’s still a lot of moaning about the impact of national retailers and big-box chains [Read More]

Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]

The economy has seen its share of ups and downs in recent years. But as Jim Champy notes in his book Outsmart! How to Do What Your Competitors Can’t, commerce never ceases. The economy rolls [Read More]

Everywhere you turn, words like “recession” and “economic downturn” are being used to describe our economy. While there is no doubt the economy is facing some challenges, now is not the time for owners of [Read More]