The U.S. economy is built on the backs of entrepreneurs and the owners of growing businesses. That’s a fact. But there’s still a lot of moaning about the impact of national retailers and big-box chains [Read More]
Growing businesses must pay close attention to their business development plan, especially in a stumbling economy, because everyone still needs products and services. The key to coming out on top is paying close attention to [Read More]
The economy has seen its share of ups and downs in recent years. But as Jim Champy notes in his book Outsmart! How to Do What Your Competitors Can’t, commerce never ceases. The economy rolls [Read More]
Everywhere you turn, words like “recession” and “economic downturn” are being used to describe our economy. While there is no doubt the economy is facing some challenges, now is not the time for owners of [Read More]
Many growing businesses struggle to develop hit products or services because they guess what buyers need rather than uncover real problems that consumers will pay money to solve. So say the authors of Tuned In: [Read More]
These days, with products drowning in a sea of competition and multi-million-dollar integrated marketing communication campaigns no longer generating good return on investment, the next big idea is, ironically, the small idea. It’s a soft [Read More]
For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]
Take a good look at your favorite store on the corner. There is a 10 percent to 12 percent chance it will not be there next year, according to the Small Business Administration’s Office of [Read More]
When Howard Behar first joined Starbucks as an executive in 1989, the company had just 28 stores, but its employee handbook spoke volumes. “Up until page 4 or 5, it never mentioned a word about [Read More]
When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]
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