These days, with products drowning in a sea of competition and multi-million-dollar integrated marketing communication campaigns no longer generating good return on investment, the next big idea is, ironically, the small idea. It’s a soft [Read More]
For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]
Take a good look at your favorite store on the corner. There is a 10 percent to 12 percent chance it will not be there next year, according to the Small Business Administration’s Office of [Read More]
When Howard Behar first joined Starbucks as an executive in 1989, the company had just 28 stores, but its employee handbook spoke volumes. “Up until page 4 or 5, it never mentioned a word about [Read More]
When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]
According to a study by the New York-based marketing consulting firm WSL Strategic Retail, singles are more likely to spend money on self-indulgences, even though 70 percent of the demographic earns less than $50,000 annually. [Read More]
As part of a firm that specializes in generational lifestyle and attitudinal trends, I understand how marketers can get confused and frustrated trying to figure out what it all means for their business. [Read More]
According to the U.S. Census Bureau, 46 percent of American women are single, a number that includes the never married (29 million), divorced (13 million) and widowed (11 million). These women spend lots of money [Read More]
Over the past decade, fantasy sports — in which participants “draft” real professional players to create hypothetical teams and then win or lose based on the players’ statistical performance over the following season — has [Read More]
With a healthy body weight no longer the norm among Americans, it is increasingly important for marketers to tailor their communications on the basis of a customer’s body shape and size. [Read More]
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