Businesses today are increasingly being called on to understand and optimize their social impact. There is strong evidence affirming the importance of social marketing; benefits include a stronger bottom line, increased brand recognition, enhanced employee [Read More]

In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]

How many roads can a man walk down? Ben Cohen seems determined to find out. He’s been a college dropout, teacher of troubled kids, cofounder and CEO of Ben & Jerry’s, and now president and [Read More]

In life, there is no separation between one’s vocation and one’s avocation, between our day jobs and the other things we do to remain inspired. That’s the principle that guides Yvon Chouinard, founder of the [Read More]

Dealing effectively with dissatisfied customers requires special skills and behaviors. To help you maintain calm when others are out of control, Lydia Ramsey, a relationship marketing expert and the author of Manners That Sell: Adding [Read More]

In the early 19th century, guerrillas, soldiers who used unconventional marketing tactics to combat their enemies, were instrumental in defeating the French dictator Napoléon. Today the term has attached itself to marketing — unusual, fresh, [Read More]

While it certainly makes sense for a company to focus on its main product, Behar believes much of Starbucks’ subsequent growth and success can be attributed to the fact that it became a people-centered organization, [Read More]

From a small bank in Oklahoma that offers customers a park to relax in, complete with walking trails and a gazebo, to retail outlets that deliver highly customized music and video presentations, companies across all [Read More]

Demonstrating a genuine interest in a customer’s business, in both good times and bad, is just one of the valuable tips that Stahl offers in his book, Lessons on Leadership: The 7 Fundamental Management Skills [Read More]