In a weak economy, it’s especially important to focus your time and energy on keeping customers and clients fully engaged, and a strategic communication management plan can help. Here are four tips to consider: [Read More]
Forget about the revenge of the nerds. The technology elite are now called “geeks,” thank you very much, and they’ve gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but [Read More]
If asked what marketing really does, would your company’s CEO fumble around for an answer? Does he or she view marketing as a financial black hole in a business development plan, with immeasurable results and [Read More]
When it comes to fostering a kinder workplace environment, Quint Studer, author of Results That Last (studergroup.com), recommends that an organization develop a “Standards of Behavior” contract. [Read More]
No matter what you do or where you work — whether you’re a CEO, manager, salesperson, or junior assistant — your success in business and in life depends on your ability to influence others. Nearly [Read More]
Tom Northup, author of the new book Five Hidden Mistakes CEOs Make, believes that to realize their visions of the future, successful leaders must strategically transform how their companies operate at all levels, from leadership [Read More]
Who is your customer? Perhaps the better question is, who isn’t? As a longtime marketer, strategic communications expert, and brand identity specialist, Mary Lou Quinlan has noticed that most people think a customer is only [Read More]
For many companies, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it’s also a task that can hone a company’s performance and strategic communications skills and improve [Read More]
When Howard Behar first joined Starbucks as an executive in 1989, the company had just 28 stores, but its employee handbook spoke volumes. “Up until page 4 or 5, it never mentioned a word about [Read More]
When Fortune 500 companies need help developing a strategic communication plan, many turn to marketing and communications guru Harry Beckwith. As founder and director of Beckwith Partners based in Minneapolis, he has helped clients like [Read More]
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