When Fred Joyal was looking to build brand awareness for his company, 1-800-DENTIST, he knew he needed more than the usual 30-second TV spot. “I didn’t want it to be about me serving as a [Read More]

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to [Read More]

As part of a firm that specializes in generational lifestyle and attitudinal trends, I understand how marketers can get confused and frustrated trying to figure out what it all means for their business. [Read More]

According to the U.S. Census Bureau, 46 percent of American women are single, a number that includes the never married (29 million), divorced (13 million) and widowed (11 million). These women spend lots of money [Read More]

Over the past decade, fantasy sports — in which participants “draft” real professional players to create hypothetical teams and then win or lose based on the players’ statistical performance over the following season — has [Read More]

With a healthy body weight no longer the norm among Americans, it is increasingly important for marketers to tailor their communications on the basis of a customer’s body shape and size. [Read More]

Numbering some 12 million, Asian-Americans are the fastest-growing ethnic group in the U.S., have the highest median household income of any buying group (an average of $55,000), and, by 2009, are expected to spend $528 [Read More]

Variety is out. Virtue is in. That’s the tenet of an emerging new demographic, metrospirituals, who are replacing metrosexuals as the cutting-edge trendsetters most coveted by marketers. [Read More]

Ever since the term metrosexual became mainstream, consumer marketing trends experts have realized that American men are embracing their feminine sides — just like the nail polish–wearing, sarong-sporting soccer star David Beckham. [Read More]

PROBLEM: Bey-Lea Dairy, which delivers milk door-to-door in central New Jersey, is a cyclical business that averages just under 3,000 customers. Owner Tim Sutton says he loses 10–12 percent of his customer base every year. [Read More]